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A Guide for Fashion Shopping Online – part 2

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In this post, I’ll talk about what to do after you’ve made all the preliminary checks discussed in the previous post, or in other words – start shopping!

Size and Fit

measuring tape

As you probably already know from your experience of shopping in “regular” shops, sizes differ from one shop to another, even if they’re officially the same. I usually prefer shopping on sites that either provide a sizing chart with detailed measurements for each size (in CM or inches) or provide specific measurements for each item separately.

Obviously, in order to know your own measures, you’ll need to measure yourself. The areas I suggest measuring are your bust, your waist, your hips and your arms (for sleeve length). A garment that doesn’t fit in any of these areas will probably not look good on you. All you need is a measuring tape, which can be purchased at any local store that offers sewing supplies or a sewing kit.

I suggest measuring yourself with your bra on, assuming you usually wear one, as it might change your bust size. ASOS, for example, offers a really nice size guide on every product page that explains how to measure yourself properly.

However, even after you’ve measured yourself and compared with the item’s measurements, there are some inaccuracies and this is one of the inevitable disadvantages of shopping online. The bright side is that most sites will allow you to return the item, under certain conditions. This will be discussed later in this post.

Delivery time

shippingIf you opted for express delivery, this will probably not be an issue for you. However, if you’re like me and prefer free shipping, the best advice I can give you here is to be patient. I know that once you’ve made the order, you’re just dying to get those new clothes (as you should :) ), but you still have to be realistic. I’ve seen some comments on shopping sites from frustrated customers, and I think you’ll save yourself a lot of frustration if you read the site’s shipping & delivery information and know what to expect. 5 business days usually means a week at best, and can take up to 10 days, so, at the risk of being redundant – be patient!

It goes without saying that if the delivery is delayed beyond a reasonable period (check the shipping and delivery info before deciding what’s reasonable…), you should definitely contact the site and ask for compensation.


I hope you won’t need this part and that the item(s) you ordered will be exactly as you expected and fit perfectly (I really do!). However, if you find that the item doesn’t fit, looks totally different or even worse – is damaged, most shopping sites will allow you to return the item, under their specific terms and conditions. It is important to check if this option exists, because not all sites allow returns.

It should be noted, that the seller will not compensate you for the shipping cost of sending the item(s) back, at least as far as I know, so this should also be taken into account. If the shipping cost is higher than the item’s cost, it might not be worth it.

To conclude, I hope this small guide has helped make some sense of online shopping. It might sound complicated, but I believe that if you’ll follow these guidelines, you’ll have a much more positive shopping experience.

Have anything to add?  Questions? Drop me a line. :)

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